Sportsmen and women as “eyecatchers”

It's not a new thing for companies to use the appeal, fame and popularity of sportsmen and women for advertising purposes. What accounts for advertising with individual sportspeople being so appealing?

According to recent surveys, using sportsmen and women as "eyecatchers" almost always ensures better brand recognition than a "normal" advertising campaign. No wonder, since endorsements associate a brand with positive emotions and give it a "face". This face can make a product more tangible during events, incentive campaigns or competitions - it can make a simple brand into a brand that you can feel.

Reason enough to usefully deploy their name recognition and popularity for advertising, event marketing or other communication opportunities as a sponsor. We will be pleased to provide you with any information you need - without commitment - about using the endorsement of your choice in your marketing activities.

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